Powerful Free Website Traffic Tip
I created that video to demonstrate the kind of traffic I receive from my favorite and most effective traffic generation technique. Can you guess what it might be?
Here is a hint. It’s not from one of the sexy FREE methods that are all the rage these days such …
1) Social Networking
2) Forum Marketing
3) Article Writing
4) Craigslist
5) SEO
6) Videos
7) Joint Ventures
Now, I have nothing against the methods listed above. In fact I use all of them. However, they only account for about 20% of my total daily traffic. The other 80% of my traffic, which accounts for the vast majority of my sales, comes from… can I have a drum roll please…
Pay Per Click Advertising
Yes, that’s right, I said Pay Per Click Advertising! I simply pay for it click by click by click. I pay from 1 cent to $1.00 per click with my average cost per click being around 30 cents per click
Right now I’m sure feel confused because the video said that my traffic is free! Well in actuality it is better than free because that Pay-Per-Click traffic produces a nice profit for me each and every day. I’ll tell you more about that in a moment, but first I want to tell you the reasons why I like Pay Per Click advertising.
Pay Per Click adverting is simply the fastest and most effective way to reach any target market. PERIOD! If you are selling discount pet products online (like I do), for example, there is no sales lead better than the person who visits a search engine and keys in the search term, “online discount pet products”. Such a person is expressing a need or problem through their search request. If they find a resource and a marketing offer and that addresses their need or problem, then a sale will be made. I call this direct demand. A person wants discount pet products online and whoever is best able to satisfy that demand will be rewarded with the sale.
The free advertising methods operate under a principle I call implied demand. It would be logical to conclude that some members of a social networking group/forum about pets or readers of pet articles might be interested in purchasing discount pet products online. However, this is not an absolute certainty, which is why I use the term, implied demand. Conversely, a person keying in a specific search term is looking for a specific item with 100% certainty. This is what gives pay per click advertising its edge. Wouldn’t you prefer to have your marketing message viewed by people whom you are 100% certain want what you have to sell?
Another advantage of Pay Per Click advertising is implementation speed. It offers instant gratification in that adverting campaigns can be setup and activated within minutes and the effectiveness can be determined a few days or even hours depending on what you are selling.
Free advertising methods don’t cost money, however, they are very time and labor intensive compared to pay per click advertising. It could easily take several months of working with the free advertising methods to generate the level of traffic that can be produced with pay per click advertising in one day!
The speed of pay per click advertising allows for rapid testing and correction of problems with the marketing message and/or process. This is not possible with the other free methods because of time it takes to develop a critical mass of traffic.
In order to reap the full advantages of Pay Per Click Advertising, the proper foundation must be laid by preparing the following components.
Keyword Research
Keyword research is critical. Having the wrong keywords will quickly destroy a Pay Per Click campaign. For example key word phrases like online pet supplies, “wholesale pet supplies”, “discount pet supplies” are good of quality for marketing pet supplies on the Internet because they are specific. Keywords like Pets, Dog, Cat, Fish, Pet Store would be terrible keywords to use because they are to broad and general. Free keyword analysis software available at GoodKeyWords.com and the Google Keyword Tool is all you would need to get started with effective keyword research.
Website / Lead Capture Pages
Ideally you should have content rich website with certain pages designed specifically for lead capture. Minimally, well-designed lead capture pages would be sufficient. Lead capture pages are simple pages containing a persuasive marketing copy, which might be integrated with audio or video designed to make a visitor leave their contact information in exchange for something of value like a report or newsletter subscription.
Here are some examples of great lead capture pages for home-based business leads. Study them for ideas you can use.
Autoresponder
Free Traffic Videos
Internet Marketing Secrets
Internet Secrets Revealed
After capturing a prospect’s information, an email autoresponder should be used to continually expose them to yourself and your sales message over a period of time. Marketing studies have proven that prospects must be exposed to a product or service 7 – 8 times before they feel comfortable enough to make a purchase. An autoresponder is the perfect tool to accomplish this.
Once these components are setup and combined with and effective Pay Per Click advertising campaign there is no reason sales should not flow in automatically.
So far everything sounds good. Maybe you’re wondering if there is any downside to what I’m telling you.
You may have heard horror stories about Per Per Click fraud or people getting hit with huge Per Per Click bills and no sales. I personally never worried about Pay-Per-Click fraud because once I became proficient with Per Per Click advertising, the profits I generated made any fraudulent clicks I may have received irrelevant. I also have good faith that the Pay-Per-Click companies I work with do everything in their power to eliminate fraud because it is detrimental to their business.
Pay Per Click costs can easily be controlled to fit any budget. Its just simple matter of understanding how to set limits with a particular search engine. So there is no reason anyone should incur an excessive bill.
Earlier I told you that I pay 1 cent to $1.00 for clicks but my traffic is free. How is this possible? I set up my Pay Per Click campaigns to be self-funding. Many of lead capture pages I use are designed to sell an inexpensive item and the proceeds from the sales of that item not only offset my daily Pay Per Click costs, but generate a profit as well. So the truth is that I am actually getting paid to advertise on the Pay Per Click search engines. These results in free leads to my website and sales of my primary products and services.
I highly recommend that every marketer take advantage of Pay-Per-Click advertising. There is no faster way to generate targeted visitors to any website. Once campaigns are up and running only a little maintenance is needed to keep them running smoothly. All of the skills acquired from working with Pay-Per-Click advertising can easily be transferred to all other areas of Internet Marketing. The tools and information available today make it easy for anyone to become proficient with Pay-Per-Click in a very short time. Best of all, you get all of your highly target traffic for free just like I do. To learn exactly how it is done, refer to the link below.
Dominate the Pay Per Click Search Engines.
After you learn how to dominate the Pay Per Click search engines, the Pay Per Click search engines PAY you!
To Your Prosperity
Ariel Keis
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Labels: Click, Domination, Pay, Per, PPC
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